The Race to Net Zero: Are We Missing the Bigger Picture?
The carbon conversation continues to thrive, and successfully attracts significant investment and market-driven incentives. It has been commodified—bought, sold, offset, and traded—as if it exists in isolation from the broader environmental crisis. This narrow focus risks turning the pursuit of ‘net-zero’ into a convenient smokescreen, allowing companies and countries to claim progress while overlooking the interconnected challenges of biodiversity loss, ecosystem degradation, and long-term sustainability.
